Round 2 — six worlds, twenty-four directions
Round 1 converged on one template; these sets are deliberately different design languages: pure typography, Scandinavian heraldry, brutalism & constructivism, nordic nature, and physical material studies. Four different AI models plus hand-drawn vector work. Click any AI concept for full resolution.
SET F · WATER × NORSE — THE BRIEF
4 MODELS · NEW DIRECTIONDirect response to the brief: flow/water (the HVAC core) fused with Nordic/Norse symbols. F2 uses the rune Laguz — literally the Norse rune meaning water.
SET A · PURE TYPOGRAPHY
HAND-DRAWN VECTOR / CLAUDE DESIGNNo symbols — the name is the mark. Four opposite typographic voices.
SET B · SCANDINAVIAN HERALDRY
NANO BANANA PROEngraved emblems and guild marks — heritage, institution, permanence.
SET C · BRUTALISM & CONSTRUCTIVISM
GPT IMAGE 2Raw, monumental, poster-born — concrete, diagonals, stencils, Bauhaus.
SET D · NORDIC NATURE
SEEDREAM 4.5The soft counterpoint — fjord lines, timber joinery, aurora, ice.
SET E · MATERIAL STUDIES
SEEDREAM 5 LITEThe mark as a physical object — steel, neon, letterpress, folded paper.
